fbpx
hand clicking instagram icon on mobile device

It seems like every few years, Facebook has a meltdown and goes down for the count. It has always resurfaced and collectively we let a big sigh of relief.

Imagine what would happen if it never came back up? Facebook owns Instagram and Whatsapp, too, which means we would’ve lost those platforms as well.

Do you remember times BEFORE Facebook?

Maybe you do, maybe you don’t. I remember.

That was the time of running newspaper ads, tv commercials, billboards, press releases, flyers, radio, and extensive networking.  This has me thinking about what we would do if we lost one of the most used platforms in the world.

I talk to businesses all the time who don’t think they need a website because they have Facebook, or Instagram.  An outage like today shows how wrong that belief can be.

Are all your eggs in one basket? Do you have a backup plan?

In light of the recent Facebook/Instagram/WhatsApp outage – how would you get the word out about your business?

I suggest you take the following steps ASAP:

  • Claim your Google My Business listing and complete your profile (it’s FREE). Turn on instant messages, share some posts, and add it to your content calendar.
  • Update your website. Take a minute to ensure your information is correct, all the links work and add some new photos.
  • Don’t have a website – start looking at options to get one made.
  • Create a Linkedin Business Page (I can’t stress this one enough).
  • Start a Pinterest page.
  • Consider TikTok.

If you have all your eggs in ONE basket – and that basket goes away…what do you do? How do you get new customers? How do you promote your event? How do you stay top of mind?

Maybe you’ve never considered there would be a day that we didn’t have Facebook and Instagram. But keep in mind Myspace used to be THE thing.

Marketing is all about the 7 touchpoints you make with a client before they even think about doing business with you. Which 7 outlets are you utilizing to do that?

 

Katie Britt is the Marketing Director for the Wichita Falls Chamber. Love this article? Let her know.

You May Also Like:

Top 10 Reasons to Join Your Local Chamber

Top 10 Reasons to Join Your Local Chamber

"Why should I join the Chamber? What’s in it for me?” As the Membership Development Director, these are questions I hear all the time. I genuinely appreciate when the opportunity presents itself to not only provide an answer to questions like this but expand...

read more
Business Retention & Expansion Update

Business Retention & Expansion Update

Hi, I’m Taylor! You may know me from the work we’ve done through the Wichita Falls Talent Partnership, but did you know that I recently transitioned to our existing business support program, Business Retention & Expansion (BRE)? My goal in our BRE program is to...

read more
Katie Britt Awarded PCED Certification

Katie Britt Awarded PCED Certification

ATLANTA, GA (March 11, 2022) – The Community Development Council is pleased to award Katie Britt, Vice President of Marketing, Wichita Falls Chamber, the certification of Professional Community and Economic Developer (PCED). The PCED designation is available to...

read more
Wichita Falls receives MSEEZ designation

Wichita Falls receives MSEEZ designation

U.S. Chamber Foundation’s Hiring Our Heroes Designates Wichita Falls as a Military Spouse Economic Empowerment Zone March 15, 2022 - Wichita Falls, TX -  The U.S. Chamber of Commerce Foundation’s Hiring Our Heroes (HOH), in partnership with Wichita Falls and the...

read more
New terminal, business park coming to Wichita Falls

New terminal, business park coming to Wichita Falls

by Texomashomepage/KFDX/KJTL - WICHITA FALLS (KFDX/KJTL) — Wichita Falls City Council gives the O.K. for a new general aviation terminal for private jets and school charter flights at the Wichita Falls Regional Airport. The resolution authorized the city manager to...

read more

Explore The Falls

Our city is filled to the brim with entrepreneurs, families of all ages, young professionals, college students, military families, airmen in training, and artists! We invite you to take a stroll to the Falls, walk the historic downtown to see the renowned World's Littlest Skyscraper and dine on local cuisine. We know you'll fall in love with Wichita Falls.

Membership Investment

Your investment in your Chamber comes with tangible benefits, from business and professional development to relationship-building opportunities. In addition, your investment continues to support Chamber programs and initiatives that positively impact business’s quality of life. We offer a range of investment options that align with your business objectives. We hope you see the Chamber as an extension of your business and allow us the opportunity to learn more about your challenges as well as successes.

TOP INVESTORS