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Postponed: Adriana Cruz is the 2022 Economic Forum keynote speaker

Katie Britt

UPDATE: Economic Forum has been postponed due to the keynote speaker having a family emergency.

October 11, 2022 // Wichita Falls

The Wichita Falls Chamber is proud to announce Executive Director Adriana Cruz from the Economic Development & Tourism Office of Governor Greg Abbott will be our keynote speaker at the annual Economic Forum on November 15th, 2022.

The event is 11:30am-1pm at the Multi-Purpose Event Center (MPEC) in Wichita Falls. Registration is open now at $65 for chamber members and $85 for non-chamber members. Lunch is provided and the Wichitan of the Year award will be announced before the main presentation.

About Adriana Cruz, Executive Director, Economic Development & Tourism Office of Governor Greg Abbott:

In October 2019, Adriana Cruz was appointed to lead the Governor’s Economic Development and Tourism Office. The Office markets Texas as one of the world’s premier business and travel destinations. As Executive Director, Cruz provides leadership to Business and Community Development, Economic Development Finance, Texas Tourism, Texas Workforce Investment Council, Texas Music Office, and the Texas Film Commission.

Cruz has more than 20 years of leadership experience in economic development, marketing, and international business. Prior to her appointment to lead the Texas Economic Development and Tourism Office, Cruz was President of the Greater San Marcos Partnership, the regional economic development organization established to encourage and nurture economic growth in San Marcos, and Hays and Caldwell Counties. Previously, Cruz was the Vice President of Global Corporate Recruitment for the Austin Chamber of Commerce.

In April 2020, Cruz was appointed by Governor Greg Abbott to the Strike Force to Open Texas, a team of nationally recognized private and public leaders to advise the Governor on safely and strategically reopening the state of Texas. In January 2020, Governor Greg Abbott appointed Cruz to the Advisory Council on Cultural Affairs, and named her vice chair of the council. In 2021, the Governor appointed Cruz to the Texas Freight Advisory Committee and the Broadband Office Board of Advisors. She also serves on the Texas Economic Development Council and the Texas Workforce Investment Council. In addition, from 2016 to 2019, she served on the Texas Economic Incentives Oversight Board, to review the efficiency of Texas’ incentive programs. In 2016, she won the Austin Business Journal’s Profiles in Power: Central Texas Women of Influence Award. Cruz holds a B.B.A. in Marketing from the University of Texas at Austin, has been married for 34 years to her husband Rik, and has three grown children living in the Austin area.

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