
Community-Wide Strategy & Implementation Process
Stakeholder Engagement
Input was gathered from people who live and work in the community. This was done via surveys, interviews, and focus groups.
Competitive Assessment & Eval
Provided key insights into Wichita Falls’ competitive position which helps the steering committee make informed decisions on key issues and opportunities. Read assessment here.
Falls Future 2.0
Development of next-level strategy for Wichita Falls that blends ongoing initiatives that warrant continuation with new priority programs and investment.
Implementation Guidelines
While Falls Future 2.0 determines “what” Wichita Falls will do strategically for the next five years, the implementation guidelines will prescribe “how” that will be accomplished.

This assessment and strategy follows the success of Falls Future in 2017. Out of 7 catalysts, 6 were accomplished and proved the community is ready to move forward.
– Anthony Louis, Co-Chair//Falls Future
Assessment
Taking an honest look at what Wichita Falls needs, and what the community is asking for then compiling the report along with data to back it up.
An outside agency facilitates the assessment to eliminate bias and agendas. We used Broad Ripple Strategies.
Strategy Development
After the assessment, comes the discussions and hyper-focusing on the items the Steering Committee believe would truly move the needle in the right direction. After months of meetings, discussions, and revisions – 13 initiatives were put in place.

13
Key Initiatives
The strategy provided 13 initiatives to start the work of building a stronger Wichita Falls.

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.
– Margaret Mead
Falls Future 2.0 starts here.
Transparency and support. It’s required for any strategy to survive and thrive.
The implementation teams behind each key initiative will work hard to move the needle in the right direction and over the next 5 years we hope the entire community looks back and remembers where we started and where we will be.
Join the movement. #FallsFuture2

Lacey Morgan
Co-Chair, Falls Future
CareTeam of Wichita Falls

Anthony Louis
Co-Chair, Falls Future
Pratt & Whitney

Future
5 Year Countdown
Day(s)
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Hour(s)
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Minute(s)
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Second(s)
LACEY MORGAN, CARETEAM
ANTHONY LOUIS, PRATT & WHITNEY
MARIA JAIMES-CONTRERAS, CHAMBER
COLBY SCHWARTZ, WELLS FARGO
PAUL MENZIES, CITY OF WICHITA FALLS
PETER GRIFFITHS, WFISD
SHANA DRURY, VERNON COLLEGE
BECKY RAEKE, DEASON-RAEKE INSURANCE/BIKE WF
GENERAL LYLE DREW, SHEPPARD AFB
GLENN BARHAM, SHEPPARD MILITARY AFFAIRS COMMITTEE
ANN OGDEN, WF ALLIANCE FOR ARTS & CULTURE
JANA SCHMADER, DOWNTOWN WF DEVELOPMENT
LEO LANE, WF ECONOMIC DEVELOPMENT CORPORATION
GONZALO ROBLES, CAFE CON LECHE
TONY FIDELIE, 4B BOARD
JULIANN MAZACHEK, MSU
DONNY LEE, WFISD
MICHAEL STANFORD, SHARP IRON GROUP
