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Community-Wide Strategy & Implementation Process

Stakeholder Engagement

Input was gathered from people who live and work in the community. This was done via surveys, interviews, and focus groups.

Competitive Assessment & Eval

Provided key insights into Wichita Falls’ competitive position which helps the steering committee make informed decisions on key issues and opportunities. Read assessment here.

Falls Future 2.0

Development of next-level strategy for Wichita Falls that blends ongoing initiatives that warrant continuation with new priority programs and investment.

Implementation Guidelines

While Falls Future 2.0 determines “what” Wichita Falls will do strategically for the next five years, the implementation guidelines will prescribe “how” that will be accomplished.

This assessment and strategy follows the success of Falls Future in 2017. Out of 7 catalysts, 6 were accomplished and proved the community is ready to move forward.

– Anthony Louis, Co-Chair//Falls Future

Assessment

Taking an honest look at what Wichita Falls needs, and what the community is asking for then compiling the report along with data to back it up.

An outside agency facilitates the assessment to eliminate bias and agendas. We used Broad Ripple Strategies.

Strategy Development

After the assessment, comes the discussions and hyper-focusing on the items the Steering Committee believe would truly move the needle in the right direction.  After months of meetings, discussions, and revisions – 13 initiatives were put in place.

13

Key Initiatives

The strategy provided 13 initiatives to start the work of building a stronger Wichita Falls.

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.

Margaret Mead

Falls Future 2.0 starts here.

Transparency and support.  It’s required for any strategy to survive and thrive.

The implementation teams behind each key initiative will work hard to move the needle in the right direction and over the next 5 years we hope the entire community looks back and remembers where we started and where we will be.

Join the movement. #FallsFuture2

Lacey Morgan

Lacey Morgan

Co-Chair, Falls Future

CareTeam of Wichita Falls

Anthony Louis

Anthony Louis

Co-Chair, Falls Future

Pratt & Whitney

Falls Future 2.0 Community-Wide Strategy to begin implementation

Falls Future 2.0 Community-Wide Strategy to begin implementation Wichita Falls, Texas November 2022 // The Falls Future 2.0 community-wide strategy will begin implementation January of 2023. The process to get to the final strategy began in February of 2022 and was...

Future

5 Year Countdown

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LACEY MORGAN, CARETEAM
ANTHONY LOUIS, PRATT & WHITNEY
MARIA JAIMES-CONTRERAS, CHAMBER
COLBY SCHWARTZ, WELLS FARGO
PAUL MENZIES, CITY OF WICHITA FALLS
PETER GRIFFITHS, WFISD

SHANA DRURY, VERNON COLLEGE
BECKY RAEKE
, DEASON-RAEKE INSURANCE/BIKE WF
GENERAL LYLE DREW
, SHEPPARD AFB
GLENN BARHAM
, SHEPPARD MILITARY AFFAIRS COMMITTEE
ANN OGDEN
, WF ALLIANCE FOR ARTS & CULTURE
JANA SCHMADER, DOWNTOWN WF DEVELOPMENT

LEO LANE, WF ECONOMIC DEVELOPMENT CORPORATION
GONZALO ROBLES
, CAFE CON LECHE
TONY FIDELIE
, 4B BOARD
JULIANN MAZACHEK
, MSU
DONNY LEE
, WFISD
MICHAEL STANFORD
, SHARP IRON GROUP

Explore The Falls

Our city is filled to the brim with entrepreneurs, families of all ages, young professionals, college students, military families, airmen in training, and artists! We invite you to take a stroll to the Falls, walk the historic downtown to see the renowned World's Littlest Skyscraper and dine on local cuisine. We know you'll fall in love with Wichita Falls.

Membership Investment

Your investment in your Chamber comes with tangible benefits, from business and professional development to relationship-building opportunities. In addition, your investment continues to support Chamber programs and initiatives that positively impact the business's quality of life. We offer a range of investment options that align with your business objectives. 

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